Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Ala Kaam collects, uses, and protects your information. It should be read together with our Terms of Service.

1. Introduction

Welcome to Ala Kaam ("Ala Kaam", "we", "our", or "us"). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit or use the Ala Kaam website, mobile applications, and related services (collectively, the "Platform").

Please read this Privacy Policy carefully. By accessing or using Ala Kaam, creating an account, browsing listings, creating a store, contacting sellers, or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of the Platform.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • Visitors browsing Ala Kaam
  • Registered Users
  • Buyers
  • Sellers
  • Store owners
  • Anyone contacting Ala Kaam
  • Anyone interacting with our services

This Privacy Policy applies regardless of whether you access Ala Kaam through a desktop computer, mobile device, tablet, or future applications.

3. Information We Collect

The information we collect depends on how you use Ala Kaam.

A. Information You Provide

When creating an account, you may provide:

  • Full name
  • Username
  • Email address
  • Password (stored securely using encryption or authentication providers)
  • Phone number
  • Profile photo
  • Country
  • City
  • Language preference

If you become a Seller, you may additionally provide:

  • Store name
  • Store description
  • Business information
  • Store logo
  • Banner images
  • Product photos
  • Product descriptions
  • Product prices
  • Categories
  • Inventory information
  • Delivery information
  • Contact details
  • WhatsApp number
  • Social media links

You may also voluntarily provide:

  • Reviews
  • Comments
  • Messages
  • Feedback
  • Support requests
  • Survey responses
  • Feature suggestions

B. Information Collected Automatically

When you use Ala Kaam, certain technical information may automatically be collected, including:

  • IP address
  • Browser type
  • Browser version
  • Device type
  • Operating system
  • Screen resolution
  • Time zone
  • Language settings
  • Device identifiers
  • Referring website
  • Pages visited
  • Time spent on pages
  • Search terms
  • Click activity
  • Navigation patterns
  • Date and time of visits

This information helps us improve the Platform, diagnose technical issues, enhance security, and understand how the Platform is used.

C. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Remember your login session
  • Keep you signed in
  • Save your preferences
  • Improve website performance
  • Measure traffic
  • Analyze user behavior
  • Prevent fraud
  • Enhance security
  • Personalize your experience

A separate Cookie Policy provides additional information.

4. Information Collected from Sellers

If you create a Seller account, we may collect information relating to your store, including:

  • Store details
  • Product listings
  • Product images
  • Product descriptions
  • Categories
  • Prices
  • Inventory status
  • Store policies
  • Shipping information
  • Contact information
  • Public profile information

Some of this information will be publicly visible on Ala Kaam.

5. Information Collected from Buyers

When Buyers interact with the Platform, we may collect:

  • Saved favorites
  • Browsing history
  • Search history
  • Contact requests
  • Seller pages viewed
  • Categories viewed
  • Wishlist items
  • Reviews submitted

This information helps improve search results and personalize the user experience.

6. Information from Third Parties

We may receive information from trusted third parties, including:

  • Authentication providers (such as Google Sign-In)
  • Analytics providers
  • Cloud hosting providers
  • Security providers
  • Spam prevention services
  • Customer support platforms
  • Marketing providers

The information received depends on the permissions you grant and the services you use.

7. How We Use Your Information

We use your information to:

  • Create and manage accounts
  • Operate the Platform
  • Display Seller stores
  • Publish Listings
  • Improve search functionality
  • Personalize content
  • Respond to inquiries
  • Verify accounts
  • Detect fraud
  • Prevent abuse
  • Improve security
  • Analyze Platform performance
  • Develop new features
  • Communicate with Users
  • Send important notices
  • Enforce our Terms
  • Comply with legal obligations

If you opt in, we may also send newsletters, updates, announcements, or promotional communications. You may unsubscribe from marketing communications at any time without affecting essential account or legal notices.

8. Legal Bases for Processing (Where Applicable)

Depending on your jurisdiction, we may process your information because:

  • You have given consent.
  • Processing is necessary to provide the Platform.
  • Processing is necessary to fulfill our contractual obligations.
  • Processing is required by law.
  • Processing serves our legitimate interests, such as improving security, preventing fraud, maintaining the Platform, and enhancing user experience.

Where consent is required by applicable law, you may withdraw it at any time, although this may affect certain features or services.

9. Sharing Your Information

We do not sell your personal information. We may share information with:

Service Providers

Companies that assist us with:

  • Website hosting
  • Cloud storage
  • Authentication
  • Analytics
  • Security
  • Email delivery
  • Customer support
  • Performance monitoring

These providers receive only the information reasonably necessary to perform services for Ala Kaam and are expected to protect it appropriately.

Legal Authorities

We may disclose information if required to:

  • Comply with applicable law
  • Respond to lawful requests
  • Protect Users
  • Prevent fraud
  • Enforce our legal rights
  • Protect Ala Kaam
  • Investigate illegal activity

Business Transfers

If Ala Kaam is acquired, merged, reorganized, or sells assets, your information may be transferred as part of that transaction, subject to applicable law.

10. Public Information

Some information is intended to be publicly visible, including:

  • Store name
  • Store logo
  • Product Listings
  • Product descriptions
  • Product images
  • Public reviews
  • Seller profile information that the Seller chooses to display

Please avoid including personal or sensitive information in public areas of the Platform unless you are comfortable making it visible to others.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Platform
  • Maintain your account
  • Operate Seller stores
  • Comply with legal obligations
  • Resolve disputes
  • Detect fraud and abuse
  • Enforce our agreements
  • Protect the rights, property, and safety of Ala Kaam, our Users, and others

Different categories of information may be retained for different periods depending on their purpose, legal requirements, or operational needs.

Even after an account is closed, certain information may be retained where required by law, for legitimate business purposes, to maintain system integrity, or to establish, exercise, or defend legal claims.

12. Account Deletion

Users may request deletion of their account by contacting Ala Kaam or using any account deletion tools we make available.

Deletion requests may not immediately remove all information from our systems. Certain information may continue to be retained, including:

  • Legal records
  • Security logs
  • Fraud prevention records
  • Backup archives
  • Information required by law
  • Information necessary to resolve disputes
  • Information necessary to enforce our agreements

Listings, reviews, comments, or other content that has already been made public may continue to appear where removal is technically impractical or where retention is necessary for legal or legitimate operational purposes.

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information. These rights may include the ability to:

  • Access your personal information
  • Correct inaccurate information
  • Update your account information
  • Request deletion of certain personal information
  • Request a copy of your information
  • Withdraw consent where processing is based on consent
  • Object to certain types of processing where applicable

These rights are subject to applicable legal exceptions and limitations. To exercise your rights, please contact Ala Kaam using the contact details provided in this Privacy Policy.

14. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction. These measures may include:

  • Encryption where appropriate
  • Secure authentication methods
  • Access controls
  • Monitoring systems
  • Firewalls
  • Security updates
  • Internal access restrictions

However, no website, internet transmission, cloud platform, or electronic storage system can be guaranteed to be completely secure. Accordingly, Ala Kaam cannot guarantee absolute security of any information.

Users are responsible for maintaining the confidentiality of their passwords and account credentials.

15. International Users and Data Transfers

Ala Kaam is operated primarily from Pakistan. If you access the Platform from outside Pakistan, your information may be transferred to, stored, or processed in Pakistan or in other countries where our service providers operate.

By using the Platform, you acknowledge that privacy and data protection laws in those jurisdictions may differ from those in your country of residence. Where appropriate, Ala Kaam will take reasonable measures designed to protect personal information during such transfers.

16. Children's Privacy

Ala Kaam is not intended for children under the age of 18. We do not knowingly collect personal information directly from children.

If we become aware that a child has provided personal information without appropriate authorization where required by law, we may delete such information and terminate the associated account.

Parents or legal guardians who believe a child has submitted personal information may contact us to request review or removal.

17. Marketing Communications

From time to time, Ala Kaam may send:

  • Product updates
  • Platform announcements
  • Feature releases
  • Newsletters
  • Educational content
  • Promotional offers
  • Marketing communications

Where required by applicable law, these communications will only be sent with the appropriate consent. Users may opt out of marketing communications at any time by using the unsubscribe mechanism included in those communications or by updating their account preferences.

Certain transactional, legal, security, or account-related communications cannot be opted out of while maintaining an active account.

18. Analytics and Performance Monitoring

To improve the Platform, Ala Kaam may use analytics tools and performance monitoring services that collect information about how Users interact with the Platform. This information may include:

  • Pages visited
  • Session duration
  • Device type
  • Browser information
  • Operating system
  • Referral sources
  • General geographic region
  • User interactions
  • Error reports
  • Performance metrics

This information helps us improve user experience, detect technical problems, measure Platform performance, improve search functionality, enhance security, and develop new features.

Analytics information is generally aggregated or pseudonymized where practical and is used to improve the Platform rather than to identify individual users.

19. Artificial Intelligence and Future Features

As Ala Kaam evolves, we may introduce new technologies, including artificial intelligence, machine learning, recommendation systems, automated moderation tools, image processing, fraud detection systems, search enhancements, and other advanced features.

Where such technologies process personal information, they will be governed by this Privacy Policy and any additional notices provided at the time those features are introduced. Automated tools may assist in:

  • Detecting spam
  • Identifying fraudulent activity
  • Improving search results
  • Recommending products
  • Categorizing listings
  • Moderating content
  • Enhancing platform security

Human review may be used where appropriate.

20. Future Payment Services

At the time of this Privacy Policy, Ala Kaam does not process payments between Buyers and Sellers.

If Ala Kaam introduces payment processing, checkout services, commissions, subscriptions, escrow services, or other financial features in the future, we may collect additional information necessary to provide those services. Such information may include:

  • Billing information
  • Payment details
  • Transaction records
  • Tax information
  • Identity verification information
  • Fraud prevention information

Additional privacy disclosures may be published before those features become available.

21. Third-Party Services and Links

The Platform may contain links to third-party websites, applications, products, services, advertisements, or social media platforms that are not owned or controlled by Ala Kaam. These may include, without limitation:

  • Google
  • WhatsApp
  • Facebook
  • Instagram
  • YouTube
  • External Seller websites
  • Courier websites
  • Payment providers (if introduced in the future)
  • Analytics providers
  • Cloud hosting providers

Ala Kaam is not responsible for the privacy practices, security, content, accuracy, policies, or operations of any third-party website or service.

Your interactions with third-party services are governed solely by the terms and privacy policies of those third parties. We encourage you to review their privacy policies before providing any personal information.

22. Cookies and Similar Technologies

Ala Kaam uses cookies, pixels, local storage, session storage, and similar technologies to improve the Platform. These technologies may be used to:

  • Keep you signed in
  • Remember your preferences
  • Improve website functionality
  • Measure website performance
  • Analyze visitor behavior
  • Detect fraudulent activity
  • Improve security
  • Prevent abuse
  • Personalize your experience
  • Improve search results

Some cookies are essential for the operation of the Platform and cannot be disabled without affecting functionality. Where required by applicable law, Ala Kaam will obtain consent before placing non-essential cookies.

Users may control cookies through their browser settings. However, disabling cookies may cause parts of the Platform to function improperly. Additional information is available in our Cookie Policy.

23. Third-Party Authentication

If you choose to sign in using a third-party authentication provider (such as Google), Ala Kaam may receive certain account information from that provider based on the permissions you authorize. This may include:

  • Name
  • Email address
  • Profile photograph
  • Unique account identifier

We do not receive your password for third-party authentication services. The information shared depends on your privacy settings with the third-party provider.

24. User Responsibilities

Users are responsible for protecting their own privacy while using the Platform. You should:

  • Keep your password secure
  • Use strong passwords
  • Avoid sharing sensitive personal information publicly
  • Review Seller information carefully before contacting them
  • Log out of shared devices
  • Notify Ala Kaam immediately if you believe your account has been compromised

Ala Kaam cannot be responsible for information voluntarily disclosed by Users in public Listings, reviews, comments, or messages.

25. Business Transfers

If Ala Kaam is involved in a merger, acquisition, restructuring, financing, investment, sale of assets, bankruptcy, or other corporate transaction, your information may be transferred as part of that transaction.

Any successor organization will continue to use your information in accordance with this Privacy Policy unless otherwise required by law.

26. Legal Disclosures

Ala Kaam may disclose personal information where we believe such disclosure is reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful requests from governmental authorities
  • Comply with court orders or legal process
  • Protect the rights, property, or safety of Ala Kaam
  • Protect our Users
  • Prevent fraud or illegal activity
  • Investigate suspected violations of our Terms or policies
  • Enforce our agreements
  • Defend against legal claims

We reserve the right to preserve and disclose information where necessary to establish, exercise, or defend legal rights.

27. Data Accuracy

Users are responsible for ensuring that the information provided to Ala Kaam remains accurate, complete, and up to date.

Ala Kaam is not responsible for losses arising from inaccurate, outdated, or incomplete information supplied by Users.

28. Changes to this Privacy Policy

Ala Kaam may update this Privacy Policy from time to time. When changes are made:

  • The "Last Updated" date will be revised.
  • Material changes may be communicated through the Platform or by email where appropriate.
  • Updated versions become effective immediately upon publication unless otherwise stated.

Your continued use of the Platform after changes become effective constitutes acceptance of the updated Privacy Policy.

29. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Islamic Republic of Pakistan.

Nothing in this Privacy Policy limits any rights that cannot lawfully be excluded under applicable law.

30. Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact:

Email: hello@alakaam.com

Website: https://www.alakaam.com

31. Entire Privacy Policy

This Privacy Policy, together with our Terms of Service, Seller Agreement, Community Guidelines, Acceptable Use Policy, Cookie Policy, Copyright & Intellectual Property Policy, and Prohibited Items Policy, constitutes the complete privacy notice regarding your use of Ala Kaam.

If any provision of this Privacy Policy is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

32. Your Acknowledgement

By accessing, browsing, registering for, or using Ala Kaam, you acknowledge that:

  • You have read this Privacy Policy.
  • You understand how your information is collected and used.
  • You consent to the collection, use, storage, disclosure, and processing of your information as described in this Privacy Policy, where such consent is required by applicable law.
  • You understand that Ala Kaam may update this Privacy Policy from time to time.
  • You agree to review this Privacy Policy periodically for changes.

This document is provided for informational and contractual purposes and does not constitute legal advice. Ala Kaam recommends users consult independent legal counsel for any legal questions.